Under Armour and UNLESS introduced their first collaboration, the Protect This Earth capsule, through an interactive launch experience called Cycles of Expression. A central installation gave physical form to the collection’s regenerative product story, guiding customers through distinct stages of the cycle, from start to finish and back to the beginning. The launch extended to Under Armour’s Baltimore Brand House on Earth Day, where an in-store presentation gave shoppers their first opportunity to explore and purchase the collection.